Athyna | 2021 Quarter 1 Summary

Bill Kerr
2 min readMar 29, 2021

How it all went down…

Hoping for some normality in 2021.

Foreword

2021 is off to a fantastic start. After an obviously tumultuous 2020 things could not be better poised to dive into fast-paced growth, high value additions to the team and exciting product development for the brand.

3-Month Stats

1. MRR = $28,153 v $38,310
2. ARR = $337,835 v $459,722
3. ARPU = $1,173 v $1,281
4. LTV = $8,853 v $11,975
5. Marketing = $420 per week v $495 per week
6. Profit = $653 per week v -$534
7. CoH = $29,177 v $317,515
8. Headcount = 9 v 15

Meaning…(growth)

  1. MRR = +36%
    2. ARR = +36%
    3. ARPU = +9%
    4. LTV = +35%
    5. Marketing = +17%
    6. Profit = -178%
    7. CoH = +988%
    8. Headcount = 66%

Note on stats

From our last update we changed our reporting from AUD to USD. Also worth noting is that we have $642k worth of LIVE roles as we speak, 60% ($385k) of which should drop from historical figures meaning Q2 is on track to be massive.

New Additions

Argentino Molinuevo | Business Development Manager 🥯
Ezequiel Sifria | Business Development Manager 💥
Cesar Quintero | Performance Marketing Intern 🦄
Laura Rojas | Junior Recruitment Intern ✨
Josie Steele | HR Intern ❄️
Camille Yamashita | Recruiter (Sourcer) 🔆

New Additions Q1

What’s the strategy?

👩‍🎤 Talent | The next 3 months (and forever going forward) we will be moving really aggressively on growing the team.
🔥 Brand | Lots of work on the brand.
🕹️ Product | We are likely fast-tracking our product side of things. Originally we were planning to look at building the product late 2021 or early 2022 but we’ve moved that time now up to effective immediately.
💸 Finance| Continuing to be able to finance rapid growth through our own financing.

Conclusion

The start of 2021 has been super promising. We have amazing momentum and if we keep it up we should be in for a great year!

Awesome work from all the team so far. 🔥

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Bill Kerr

Helping businesses scale with remote talent 🚀 | Interesting & important storyteller 🎙️| Proud 1% for the Planet member 🌎